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He has tremendous athleticism and this season finally started dunking the ball, which led to this, this, but also, this.īut what makes Rozier special is the brand he has built around his Scary Terry nickname – originally coined by yours truly and then eventually expanded into a fascinating brand by Rozier and Barstool – and Rozier’s ability to create hilarious and entertaining stories on and off the floor. He emerged as a knockdown – albeit inconsistent – shooter who flies in transition and can play-make on both ends.
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Puma is looking to buy into awakening bear markets with its players, identifying 2018 as the year of Scary Terry and envisioning a holistic marketing program surrounding the Celtics guard. I don’t care that I wore Nike, I’m with Puma now.”
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“I ain’t fuckin’ with nobody else but Puma. I was just wearing them,” Rozier told Bleacher Report. Rozier spent most of the season wearing Kobe Bryant and Kyrie Irving’s signature Nike shoes, most of which he said he stole from Kyrie’s house. But after he was shown wearing Nikes during pregame warmups at the 2017 Eastern Conference Finals, Adidas terminated his deal. Rozier originally signed a 3-year, $300,000 deal with Adidas when he was drafted. Rozier comes to Puma after spending last season wearing Nikes. “I feel like I’m going to turn it up because-I ain’t gonna knock nobody on Puma, but I feel like I’m very marketable, I’m the guy that they needed to sign.” I’m competing with the Puma world and I’m taking over that shit. “You got guys taking over Adidas, you got guys taking over Nike, whatever. “Me signing with Puma is basically letting you know, I’m taking over the Puma world,” Rozier said in his announcement. But Gay is a role player at this point in his career, which leaves the door open for Rozier to continue to massive leap he took in Q rating last season and be the player Puma builds its fledgling brand around as their rookies continue to develop. Puma’s roster is almost all rookies, long-term investments that should pay off in a few years. Most players don’t get their own shoe until after their rookie contract, when they’ve had enough time to establish their star power in the league. The predilection for guards who can light it up in the sneaker world puts Rozier in a unique position with Puma. Steph Curry put Under Armour’s basketball shoe on the map, Giannis Antetokounmpo just signed a massive new deal with Nike that will see his signature shoe launch soon, while Kawhi Leonard and Joel Embiid are expected to complete deals in the near future that will launch their shoe as well. Right now, Nike, Jordan and Adidas have signature shoes for Kyrie Irving, James Harden, Damian Lillard, Russell Westbrook, Chris Paul, Paul George, LeBron James, Kevin Durant, Carmelo Anthony and Derrick Rose. Sneaker companies prioritize top scorers, particularly elite scoring guards. When Puma revealed that Jay-Z was at the helm of their basketball division, following a successful launch over the past few years with Roc Nation, expectations were that they were going to aim for bigger targets. Puma had collected a diverse group of athletes who eventually can become dominant scorers, but they were still thin at the all-important guard spot.
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Puma’s relaunch in the NBA world started with signing the first two picks in the draft, Phoenix Suns center DeAndre Ayton and Sacramento Kings big Marvin Bagley III, before adding boom-or-bust Denver Nuggets wing prospect Michael Porter, Jr., Philadelphia 76ers’ rookie guard Zhaire Smith, and professional scorer Rudy Gay out in San Antonio. Rozier agreed to a multi-year deal to become the first scoring guard in Puma’s portfolio earlier this month, sources told The Athletic. Although Rozier will not get a signature shoe initially, Puma is considering creating one if Rozier is able to continue to build his brand like he did this year, per a source with knowledge of the agreement.
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Now he is embarking on a new phase of his journey, announcing Thursday that he is signing a sneaker deal with Puma in an interview with Bleacher Report. He’s only three years into the league, but he has already become a cultural icon in the NBA and sneakerhead community. Nothing has been straightforward for Terry Rozier early in his career.